Hulu Ponders Its Next Move

August 21, 2011 at 5:30 pm PT

The companies trying to sell Hulu LLC are beginning a big game of chess that could lead them to redefine the popular video service once again.

Initial bids are due by Wednesday, with suitors expected to submit proposals with wide price ranges based on what types of television shows Hulu would license, when those shows would become available on Hulu and how long the agreements would stretch, people familiar with the matter said.

Some bidders are likely to indicate a range of about $500 million to $2 billion, according to one of the people. Google Inc., Yahoo Inc., Amazon.com Inc. and DirecTV are among the companies expected to bid, other people said.

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Tagged with: Amazon, DirecTV, Google, Hulu, M&A, streaming video, TV, Yahoo

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