CloudTalk Takes Mobile-First Approach to Collaboration

If you’re going to make apps in some of the most popular and crowded categories out there — group messaging and corporate collaboration — it’s good to at least have a contrarian approach, like San Francisco-based CloudTalk.

The company’s main app, also called CloudTalk, is a social messaging product like the recently sold GroupMe. But the difference is CloudTalk focuses on threaded conversations of short voice memos, arguing that voice is easier and more meaningful than text. CloudTalk has about 200,000 users.

CloudTalk’s new app, Let’s Talk, will be a private collaboration tool like Yammer or Chatter. Except instead of multiplatform support and integrations, Let’s Talk is mobile-first — and for now, mobile-only.

The Android and iOS Let’s Talk app has similar features to CloudTalk — threaded voice messaging, plus text and multimedia — but it’s about private communication. It’s a much more basic offering than the competition, but perhaps an easier fit for informal and on-the-go conversations.

This version is free, but CloudTalk wants to release Let’s Talk as a private-label app for customers as well. It will also charge for features such as voice transcriptions.