Namco and DeNA Form Mobile Social Games Joint Venture

Namco Bandai, publisher of Pac-Man and other game titles, is forming a joint venture with DeNA, which has developed a social network for mobile phones. The new Tokyo-based company, which will be named BDNA, will draw on the expertise of both companies to make social games for smartphones. BDNA will be funded with 100 million yen ($1.3 million), of which 75 percent is coming from Namco. The company will begin operations on Oct. 1.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work