Miramax Taps NBCU Vet Beth Minehart for Digital

Yesterday Miramax announced it was renting movies via Facebook; today it is announcing that it has hired someone to watch over that relationship and the rest of its digital deals. The company has brought on Beth Minehart, a 14-year veteran of NBCUniversal, as its digital boss; her last job at NBCU was heading digital for its international arm. Miramax has already struck licensing deals with Netflix and Hulu since Filmyard Holdings acquired the film library from Disney last year.