Is Flash Memory the Way to Go for Storage Start-Ups?

There’s near universal agreement that flash will replace hard disk drives in enterprise storage, but it’s not clear if it’s a new feature for established vendors or a disruptive opportunity to build a new, lasting company.

Several start-ups are betting on the latter. The latest to enter the space is Pure Storage Inc., which announced that it raised $30 million in new capital to build a storage system that uses only flash memory.

It enters a market that includes several other start-ups building all-flash appliances, well-established storage companies that have embraced the change, and a variety of competing visions among investors and entrepreneurs for the best way to play the transition.

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