Juice in the City Acquires Gaggle of Chicks’s Assets

San Francisco-based Juice in the City has acquired the assets of Gaggle of Chicks, bringing together the two group-buying sites aimed at mothers — one of the earliest niches identified in the daily deals space. Terms of the deal were not disclosed, but Juice in the City is paying cash for the assets, which include its subscriber list. Juice in the City has raised funding from Tandem Entrepreneurs and HU Investments and has 30 employees, not including a mommy network of 300 that help source the deals.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer