Social Media Warfare by Nissan as Also-Ran Looks to Win
Nissan Motor Co. has long been the also-ran of the J3 here in the U.S., an image that it is trying furiously to dislodge. Indeed, they have said a driving motivation behind the introduction of the Nissan Leaf electric car was to take the lead in something.
Having gained market share on Toyota Motor Corp. and being not far from passing Honda Motor Co. in the U.S. in sales, the scrappy underdog is turning a bit more into the playground bully.
Case in point: Toyota was going for the maximum splash in revealing its new Camry today at locations in Los Angeles, Dearborn, Mich., Georgetown, Ky. and New York. And they promoted they would show the vehicle early through Twitter. Too bad Nissan had purchased the top search term “Camry” for Twitter and when you search for that word, the first tweet that appears is something from the Nissan twitter feed.