Social Media Warfare by Nissan as Also-Ran Looks to Win

Nissan Motor Co. has long been the also-ran of the J3 here in the U.S., an image that it is trying furiously to dislodge. Indeed, they have said a driving motivation behind the introduction of the Nissan Leaf electric car was to take the lead in something.

Having gained market share on Toyota Motor Corp. and being not far from passing Honda Motor Co. in the U.S. in sales, the scrappy underdog is turning a bit more into the playground bully.

Case in point: Toyota was going for the maximum splash in revealing its new Camry today at locations in Los Angeles, Dearborn, Mich., Georgetown, Ky. and New York. And they promoted they would show the vehicle early through Twitter. Too bad Nissan had purchased the top search term “Camry” for Twitter and when you search for that word, the first tweet that appears is something from the Nissan twitter feed.

Read the rest of this post on the original site »


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »