iPads No Longer Just for All the Young Dudes

No surprise that iPads initially sold particularly well with people who were both young and not women — who else is going to camp outside an Apple store? Also not a surprise that as Apple sells more and more of these things — nine million in the last quarter alone — its customer base has become much broader.

But nice to see it in a chart, anyway. Here’s new survey data from Nielsen, which tracks device use, both by age:

And by gender:

Note that Nielsen is officially tracking “tablet” use, not iPad use. But until Google figures out how to make headway with Android, this is still Apple’s market.