Peter Kafka

Recent Posts by Peter Kafka

iPads No Longer Just for All the Young Dudes

No surprise that iPads initially sold particularly well with people who were both young and not women — who else is going to camp outside an Apple store? Also not a surprise that as Apple sells more and more of these things — nine million in the last quarter alone — its customer base has become much broader.

But nice to see it in a chart, anyway. Here’s new survey data from Nielsen, which tracks device use, both by age:

And by gender:

Note that Nielsen is officially tracking “tablet” use, not iPad use. But until Google figures out how to make headway with Android, this is still Apple’s market.


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