Peter Kafka

Recent Posts by Peter Kafka

Apple’s Most Popular Ad on the Web Isn’t “1984”

Apple’s most famous ad is “1984,” the iconic Super Bowl spot that Steve Jobs used to introduce the Mac, 27 years ago. But that’s not the company’s most popular ad on the Web.

That honor goes to something that isn’t a conventional ad at all, but a six-minute promotional video that Apple put up last year to introduce the iPhone 4. So says Visible Measures, a Web-tracking company that specializes in viral videos.

This one has generated more than 17.3 million views, via different outlets, since it went up in June 2010, says Visible Measures.

Meanwhile the “1984″ spot has a mere 10.3 million views. But — no offense to the folks who put made the iPhone 4 clip — I’d rather watch this one anytime.

Visible Measures has a full Top 10 list, of course. I’m still a big fan of the “Think Different” campaign, in large part because of its (well-received) hubris.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik