Angie’s Restricted List Should Tempt Investors

For social networks trying to defend their turf, a good barrier to entry may just be a barrier to membership.

That is the idea behind Angie’s List, a members-only site for business reviews that filed for an initial public offering Thursday. More popular review sites like Yelp and TripAdvisor accept reviews from anyone and post those reviews for all to see. This leaves them vulnerable to merchants potentially paying Web surfers a small fee for positive reviews or even just submitting their own.

The downside to falling for bogus restaurant or hotel reviews may just be eating a chewy filet or sleeping on dirty sheets. But the consequence of hiring a bad roofer can be more problematic. So Angie’s List focuses on “high cost of failure” segments — plumbers, contractors, doctors and the like — where being able to trust reviews really matters.

Read the rest of this post on the original site »


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »