Kara Swisher

Recent Posts by Kara Swisher

Exclusive: MailChimp Buys Phil Kaplan’s Tiny Newsletter Start-Up, TinyLetter

MailChimp, the Atlanta-based email marketing service, has bought TinyLetter, which is well-known entrepreneur Phil Kaplan’s most recent start-up.

While MailChimp focuses on more commercial clients — including AllThingsD — who want to send email newsletters and manage subscriber lists, TinyLetter is aimed at individuals who want similar services.

In an interview this morning, Kaplan said he sold the nine-month-old company, which he self-funded, in order to take advantage of MailChimp’s infrastructure and scaling capabilities.

He will remain an adviser to MailChimp, which now has about 950,000 newsletters, with about two billion emails sent monthly. It has 100 employees.

In contrast, TinyLetter has about 30,000 newsletters and sends out about one million emails a month.

Kaplan would not disclose terms of the acquisition deal, even though I asked him nicely several times. But the TinyLetter brand will remain.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik