Liz Gannes

Recent Posts by Liz Gannes

Google Officially Shuts Down the Neglected Aardvark

Google will close its social search tool Aardvark, which had been seemingly left untouched since being acquired in February 2010. The move comes as part of a larger housecleaning that includes cutting Google Labs and Slide. The Aardvark founders said in a blog post that they are excited that Google+ is already a bigger “place to share knowledge online” than vark.com was.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer