Liz Gannes

Recent Posts by Liz Gannes

Facebook Platform Player Involver Hires an Enterprise Sales CEO

Fan page creation company Involver has brought in an enterprise software guy to replace its founding CEO, the company will announce today. Don Beck was most recently SVP/GM of Worldwide Field Operations at Webroot Software, SVP of WW Sales at NComputing and EVP of WW Sales at Postini.

As of today, Involver says it’s helping to run 600,000 Facebook fan pages. Beck said in an interview that he had “tremendous respect” for Involver’s founding team but thought he would be able to “add immediate value with my network and contacts in the industry.”

Involver competitors include Buddy Media, Wildfire Interactive, Vitrue and Context Optional.

Here’s the full release:


Top SaaS executive will lead the social marketing company into an era of high growth and scale.

SAN FRANCISCO (September 6, 2011) — Involver, Inc. announced Don Beck as the company’s new CEO today. Mr. Beck has a 30-year career of success in enterprise-level software sales and Software-as-a-Service (SaaS) sales at IBM, J. D. Edwards, Adobe and Postini. He now turns his expertise to the social marketing sector, where he will lead Involver’s push to the leadership position in their category.

Company co-founder and former CEO Rahim Fazal will continue as Chairman of the Board, and as Involver’s Chief Strategist. “We’re at an inflection point,” said Fazal. “We’ve seen massive revenue growth and customer acquisition over the past six
months, and we’re bringing on the perfect leader to help us ramp even faster.”

See Rahim’s blog post selecting Don:

Don drove Postini’s sales growth and leadership, culminating in its sale to Google in 2007; and led Adobe’s North American dominance as VP of Sales, driving partnerships, M&A, and managing the enterprise sales organization.

Involver has grown 400% during the past six months. Over 500,000 fan pages run Involver applications, and the company currently adds 3000 new customers every day. To accept the Involver CEO position, Beck leaves his position as SVP & GM of Worldwide Field Operations at Webroot Software, a global Internet security provider.

“Involver is a hot company on the brink of greatness,” said Beck. “My experience helping organizations on similar trajectories will help us accelerate our growth even faster. The social media landscape is the perfect place to build this kind of company – quickly – and our immediate focus will be delivering even more value to customers, as we grow into a market leadership position.”

Involver makes software applications and a management platform that use the company’s proprietary social markup language, Involver SML™. The first language of its kind in the world, SML allows businesses and creative agencies to customize Facebook and create marketing campaigns across the social web at a fraction of the development costs.

”We are particularly excited about Don because he’ll bring in top talent to help us achieve our goals,” said Fazal. “We’ve got a great track record of hiring elite talent, and Don fits perfectly.” in August, Fazal also successfully recruited software industry veteran Steven Walske to join Involver’s Board of Directors.

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