Cardlytics Raises $33 Million to Support Daily Deals Alternative

Cardlytics, which is developing a platform that enables banks and others to offer Groupon-like discounts to consumers, has raised a $33 million fourth round of capital. Investors in the round include Groupe Aeroplan, with which it is also forming an alliance, along with Canaan Partners, Polaris Venture Partners, TTV Capital, ITC Holdings and Kinetic Ventures. The Atlanta-based company will use the capital for U.S. and international growth.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web