Disposable Income Means Older People Are Paying More Inside Mobile Games

First we learned that mobile games generate more revenue if they are given out for free.

Then we found out that a very small number of people were willing to spend money (although it might be as much as $50 a game), and that they mostly spent their money on a whole lot of nothing.

And now the dissection of the freemium games business continues, based on a series of reports by Flurry, which has a clue about the major trends because it tracks more than 110,000 apps across all the major smartphone platforms, including Android and iOS.

The latest installment reveals that while younger players between the age of 18 and 24 spend more time playing games, it is an older group — between the ages of 25 and 34 — that spends the most money.

That makes sense, since younger people generally have more time to spare, while older people have more money to spare.

This is particularly the case since most freemium games allow people to pay small amounts of money in order to accelerate game play. So you could see how younger people might be more willing to wait, while older people would pay to continue playing.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus