SceneChat Breaks Out Conversations About Videos

SceneChat today launches the beta version of a publisher plugin to create comment threads around embedded videos.

The product enables private and public conversations that are separate from the main comment thread associated with a video (say, on YouTube). The comments show up in an overlaid sidebar on a site that has SceneChat installed, and can be time-stamped to a particular moment in a video and linked up with Facebook comments. Users who share a SceneChat “conversational URL” can hook their friends directly into their comment threads.

I’m not sure how many people actually need these tools — SceneChat says they are intended for “video-centric publishers seeking to increase engagement on their own sites” — but it’s interesting from a social app perspective to see people play around with splitting out topical conversations in more narrow communities. After all, conversations become more relevant when they’re with people you care about.