New Delicious Sounds Much Like the Old Delicious, But Newer
YouTube co-founders Steve Chen and Chad Hurley are busy revamping the social bookmarking site Delicious, which they bought for cheap in April after Yahoo put it on the block. The two said in an interview with the New York Times that they are looking to “mainstream the product” so that many more people will be enticed to save and tag Web sites.
The new Delicious sounds a lot like the old Delicious brought up to date. The upcoming design is reportedly aimed at solving “the information discovery problem” and will feature “stacks,” a.k.a. topical collections of content, as well as personalization features.
Chen and Hurley said that part of the charm of the endeavor lies in trying to revive one of the pioneering services of the social Web — though they weren’t necessarily big Delicious users the first time around.
Delicious is being rebuilt by a team of 15 in San Mateo, Calif., and is due to relaunch later this year. Chen and Hurley also bought social media analytics company Tap11 to incorporate into Delicious.