Ina Fried

Recent Posts by Ina Fried

Gearing Up for Microsoft’s Big Week

For years, Microsoft has faced the theoretical concern of Windows becoming less relevant in a world where the computer was one device among many, rather than the centerpiece.

With the rise of the smartphone and the emergence of the tablet, that threat has become real. Now, as the pressure mounts, Microsoft is due to make its case for why Windows can not only hang on to the desktop, but finally deliver on the tablet promises it has been making for a decade.

At a developer conference in Anaheim, Calif., the company is expected to offer a great deal more detail on Windows 8 — the next version of the operating system first shown at our D9 event in June. Windows 8 boasts a touchy-feely new interface, literally, along with a whole new means for writing Windows apps. Also, in a shift, Windows will run on the same kinds of ARM chips that power many of today’s smartphones and tablets.

With the changes, Windows chief Steven Sinofsky says Microsoft is in a position to deliver a “no compromise” operating system that is equally at home on small tablets and powerful desktops.

Some are hoping that Microsoft would go a step further and announce some sort of plan to allow Windows Phone apps to run on Windows 8. That, however, seems unlikely. While Windows and Windows Phone may someday converge, for now the two remain on different architectures.

Whatever Microsoft has to say, AllThingsD will be on hand to make sure our readers don’t miss a beat.

Redmond will also be talking about its bottom line, holding a financial analysts’ meeting on Wednesday. And since it is bringing out its big guns, AllThingsD is doing the same, with Kara Swisher joining me in Anaheim to bring her wit and wisdom to that part.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus