Twitter Finally Unveils Analytics (But Only in Private Beta)
Twitter previewed its long-awaited Web analytics product today, based on data provided about tweets and clicks facilitated by its t.co link shortening service and “Tweet Button” tool for publishers.
Twitter Business Development Director April Underwood showed off the analytics product at the TechCrunch Disrupt conference today, though she said it is available only in private beta for now. Update: A Twitter developer blog post says analytics will be available to all Web site owners “within the next few weeks.”
Underwood said Twitter drives 100 million clicks per day to external Web sites. Plus, the Tweet Button is already used by three million sites.
The analytics tool tracks statistics on tweets “up to a couple minutes ago,” Underwood said. It will not be as comprehensive as many analytics tools offered by third-party vendors. However, Twitter will be releasing click data through an API for other companies to use.
The analytics product comes in part from BackType, which Twitter acquired earlier this summer, and is based on the recent rollout of t.co, which enables tracking of shared links even after they travel off of Twitter.