Style as Seen Through Rose-Colored iPhone App

Instagram is stealing the show at Fashion Week.

Amateur photographers use the free iPhone app to filter camera-phone pictures and make them look as if they’ve been processed using old-fashioned darkroom techniques. Fashion enthusiasts—an image-obsessed group—are enamored with how Instagram turns a low-quality image into a moody composition. At the tents in New York this week, editors, bloggers and publicity people are donning Instagram’s digital rose-colored glasses and uploading images by the thousands, to the chagrin of some professional photographers.

There are Instagram images of runway shots, backstage peeks, and plenty of more mundane objects. Oscar de la Renta’s Instagram account posted a photo of a pin cushion. Leandra Medine, who runs the fashion blog The Man Repeller, has been snapping her own outfits and accessories. “I Instagram everything from newborn babies to pizza pies to new Alexander Wang shoes,” Ms. Medine says. “My life is significantly more attractive in X-Pro.”

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