Amazon’s Diapers.com Subsidiary Spawns New Toy Site

Quidsi, parent company of Diapers.com, Soap.com, BeautyBar.com and Wag.com, is launching a toy-focused vertical today called YoYo.com. The store, which will have about as many toys as a big-box retailer, is part of the company’s strategy to offer niches that sell everyday items with a unified checkout system. YoYo will have 20,000 toys, books and video games at launch, and will have free shipping for orders of $49 or more; or $39, if an order spans more than one site.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik