Peter Kafka

Recent Posts by Peter Kafka

The Facebook Chart That Freaks Google Out

The overhaul Facebook rolled out last week is meant, first and foremost, to keep users sticking around. But, hyperbole aside, Facebook is already crushing the rest of the Web when it comes to stickiness.

Check out this engagement chart, courtesy of Citigroup’s Mark Mahaney. It’s a neat illustration of the Web 2.0 era, and does a nice job of explaining why Google is so freaked out about Facebook, and why AOL and Yahoo seem to be in eternal turnaround mode. (Note that just a couple of years ago, someone might have thought to include Myspace in here. Remember?)


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus