Peter Kafka

Recent Posts by Peter Kafka

Goldman Sachs Bets $20 Million on a Facebook-Powered Media Buying Platform

Networked Insights, which helps marketers buy media using data it culls from social networks, has raised a $20 million round led by Goldman Sachs.
The Madison, Wis.-based company, which says it helps allocate $5 billion in marketing spend, has now raised $30 million since 2007. Its client list includes Samsung, Kraft and MTV Networks.
Networked Insights competes with several start-ups selling analytics services that are supposed to help buyers optimize their marketing mix; earlier this year, for instance, Los Angeles-based MarketShare raised $32 million from Elevation Partners. Networked Insights’ pitch is that it is particularly good at picking up cues from Web users on sites/networks like Facebook and Twitter, so that it can help marketers steer their money into some underappreciated, cost-effective buys.


Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post