Peter Kafka

Recent Posts by Peter Kafka

The Honey Badger Gets Ready to Leap From Web Meme to Prime Time

In the world of Web memes, the Honey Badger makes perfect sense. Now we’ll see how he plays in prime time: Here’s the newest version of those Pistachio ads from the ominously named Roll Global.

If you’re reading this — or if you work at Twitter — then you probably know who the Honey Badger is. And if not, you’re probably okay with not knowing, because you understand that you can suss this out with a simple search.

But what if you’re just watching “Dancing With The Stars” next Tuesday and you see this thing? Then perhaps you’ll be a little … baffled.

See: Honey Badger is a big viral hit on YouTube, where he has generated more than 18 million views since January. But “Dancing With the Stars” is a genuinely big television show, which means it gets 15 million viewers a week. And my hunch is that a lot of the folks tuning in will have never seen the Badger before or heard his friend Randall extoll his virtues.

By the way, if you’re in that group, I can solve that problem for you here. There is some flamboyant swearing and also some animal-on-animal violence, which is kind of the appeal of the whole thing. But perhaps it might be a problem in your office.


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