Jessica E. Vascellaro, Reporter, The Wall Street Journal

CollegeHumor Aims to Grow Up With New Site

October 2, 2011 at 11:50 pm PT

CollegeHumor, a site known for comedy about cute girls and pranks, is trying to grow up.

Its parent company, IAC/InterActiveCorp., is launching a new comedy site, Jest.com, that aims to broaden CollegeHumor’s humor to appeal to 18- to 49-year-olds.

The Jest site will feature some original Web video produced by Jest, which will be added every other day or so. The bulk of it will be tens of thousands of funny videos — including episodes of TV shows like ABC’s “Modern Family” — aggregated from across the Web through partnerships with sites like Hulu LLC and Google Inc.’s YouTube.

Typical of Jest’s humor is an original video about a room at furniture store Ikea where bickering couples can go to break-up, a riff on how stressful furniture shopping can be for couples. The site went live Sunday.

Read the rest of this post on the original site »

Tagged with: ABC, College Humor, Hulu, IAC, Jessica E. Vascellaro, Jest.com, Modern Family, The Wall Street Journal, YouTube

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