Ina Fried

Recent Posts by Ina Fried

Apple Turns the iPhone Into a Hallmark Store

Apple on Tuesday kicked off its iPhone event by announcing a new app that creates and mails greeting cards directly from within an iPhone or iPad.

The service is similar to existing apps like Postagram, though that focuses on postcards, while Apple’s $2.99-per-card service is for a letterpress greeting card. Cards sent to addresses outside the U.S. cost $4.99.

For those sent within the U.S., Apple includes a special barcode allowing it to send a push notification the day the card is being sent.

The event began, in standard Apple fashion, with CEO Tim Cook offering a flurry of stats on just how well Apple’s business is going. Apple is following with updates on iCloud and iOS, promising the new iOS 5 will be available Oct. 12 as a free update.

The event is continuing. For AllThingsD‘s live coverage, click here.

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