Ina Fried

Recent Posts by Ina Fried

Apple Updates iPods With Cheaper iPod Touch and Nano

Ahead of introducing its revamped iPhone 4S, Apple on Tuesday introduced a white version of its iPod touch and dropped the price on iPod nanos.

The company made only modest changes to the iPod line, but pledged its continued support for that business, which it says still accounts for more than three in four MP3 players sold.

“We’re going to continue making the world’s best music players,” Apple marketing chief Phil Schiller said.

The iPod touch stays largely the same, but now comes in white as well as black — both models will pack iOS 5 when they go on sale Oct. 12. The entry-level 16 gigabyte model drops by $30 to $199; there will also be a 32GB version for $299 and a 64GB model for $399.

The iPod nano drops a bit in price to $129 and $149, and also gets new features, including the ability to track walks and runs without additional sensors or software. Apple also added 16 new clocks to the iPod for those who like to use their iPod nano as a watch — there are retro-styled LED models and Disney options, including Mickey Mouse and Minnie Mouse designs.

Apple said it will continue to sell the 2GB iPod shuffle for $49. The company appeared to quietly ax the iPod classic.

The event is still going on, with talk having shifted to the new iPhone 4S. For live coverage, click here.

Update: Although Apple showed a picture sans iPod Classic on stage and called that “the fall lineup,” the company notes at the bottom of a press release that the lone hard drive-based model remains in its product line at the same price: $249 for the 160GB variety.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik