Car Makers Hope to Attract Those Who Won’t Ever Buy

Several auto makers, anxious that a growing number of consumers would rather borrow cars than own them, are wading into the nascent car sharing business alongside a flock of start-ups.

General Motors Co. on Wednesday is expected to disclose an alliance with RelayRides, a San Francisco start-up that helps car owners rent their cars when they don’t need them. GM will modify its Onstar communications system to enable RelayRides members to unlock cars using their cell phones in place of a $500 device now used for remote unlocking.

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