Liz Gannes

Recent Posts by Liz Gannes

Socialcam Social Video App Adds Live Filters

Mobile social video app Socialcam is trying even harder to claim the title of “the Instagram of video” by sharing fast growth stats and launching new and improved filters today.

Socialcam has been downloaded two million times since it launched six months ago, and 30 percent of its users have uploaded videos, according to CEO Michael Seibel, who formerly led until spinning off Socialcam in August.

Some of Socialcam’s more distinctive features are that it allows videos of any length, that it automatically uploads videos as soon as they are taken, and that it’s tightly integrated with Facebook.

Socialcam 3.0 for iPhone adds “live filters,” which overlay on video as its being taken. Seibel says they’re also designed in a way that will allow easy introduction of new filters without updates to the app.

Seibel handed over his own iPhone so that I could test the new app by taking a video of him explaining the new feature. Lucky for you and your eyeballs, I chose one of the less wacky filters. Also, eagle eyes may want to watch for a random cameo by California’s lieutenant governor.

Here’s the video:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus