Cameron Diaz and “Bad Teacher” Come Early to Apple, Amazon
As Variety (registration required) notes, it’s the first time a big studio has done this with a widely released movie — normally Hollywood puts out digital copies at the same time as discs. The idea with this test is to see if an early window for Apple, etc., can goose sales.
It’s one of a series of experiments the studios are conducting with distribution windows (see: $60 Eddie Murphy movies), and I can sort of see the studio logic here: Digital “sell-through” is one of the only growing parts of a slumping home entertainment market.
But the bigger trend in home entertainment seems to be that people aren’t interested in buying movies, period. If they have a choice, they’ll rent them instead, via one-off video-on-demand or subscription services like Netflix.
Some studio guys are trying to figure out how to take that choice away from consumers, but I think that’s wishful thinking. More practical: Learning to live with a diminished home video revenue stream.