The Road to IPOVille: Zynga Will Trade on Nasdaq as ZNGA

The Zynga IPO is still on track. The social gaming giant has finally settled on a ticker symbol for the forthcoming $1 billion offering: ZNGA. In an amended S-1 filing with the SEC today, the company said its shares will trade under that symbol on the Nasdaq exchange.

Zillow already has dibs on Z; evidently ZNGA was the next best thing in Zynga’s eyes. I hope they at least considered BUBL.

Because the company plans to raise $1 billion for its upcoming IPO, that will give it an implied valuation of some $20 billion. To put that in perspective, it’s about the size of Activision’s and Electronic Arts’s valuations combined. That seems a heady number for a company whose business model is essentially fad-driven. But, as Zynga notes, it does control many of the most popular and successful online social games, and gaming has grown to become the second most popular online activity in the U.S. by time spent, surpassing even email.