Google Wallet Merchants Kick Off Mobile Payments With Discounts

Many of the major retailers that were expected to roll out Google’s mobile payments service have gone live today, with an additional benefit for early adopters: Steep discounts. The Google Wallet is now available at American Eagle Outfitters, the Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us, according to a Google blog post. As part of the launch, some of the stores are offering 10 to 15 percent off purchases.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web