Ina Fried

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The Multitasking Jack Dorsey on the Inspiration of Steve Jobs

Jack Dorsey says he takes a lot of inspiration for what he does from late Apple founder Steve Jobs.

When he designs products, whether at Twitter or Square, Dorsey said he aims to create products that disappear so you are just using them. Calling Jobs “a mentor from afar,” Dorsey said Jobs has had a major impact on his approach to business.

“I love simplifying something down to a base essence,” Dorsey said, speaking onstage at AsiaD in Hong Kong.

But even more than the design principles that Jobs leaves behind, Dorsey said he is inspired by the way Jobs built Apple, the company.

“A lot of people learn from the surface, the aesthetic,” Dorsey said. “What’s most fascinating to me is the discipline.”

Dorsey said that few companies have the rigor that Apple has in creating its products.

As for how he juggles his work at both Twitter and Square, Dorsey noted it helps that both companies are based within three blocks of his home in San Francisco.

“That makes it easy,” he said.


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