Liz Gannes

Recent Posts by Liz Gannes

Obama Starts a Tumblr

While Republicans say they’re now armed and ready to use Twitter in the 2012 election, President Barack Obama has jumped to the next social platform: Tumblr.

Obama’s Tumblr launched today with a couple of casual posts that are clearly not written by the president himself. An anonymous staffer writes that the Obama reelection campaign plans to use Tumblr as “a huge collaborative storytelling effort.” That will be done using Tumblr’s popular reblogging feature to pull in content from other Tumblrs, as well as direct user submissions.

The best part is a meek plea for decency, so rarely found in political discussions online.

There will be trolls among you: this we know. We ask only that you remember that we’re people — fairly nice ones — and that your mother would want you to be polite.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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