Peter Kafka

Recent Posts by Peter Kafka

Verizon Signs On for Fox’s Web TV Pullback Plan

Another ally for Fox and its “authentication” strategy. Verizon will be adding its four million FiosTV customers to the Fox plan, which keeps most prime time shows off the Web for eight days except for Hulu Plus customers and certain pay TV subscribers. Also along for the ride, Mediacom, a small regional cable player. Disney’s ABC is expected to adopt a similar strategy. Fox is owned by News Corp., which also owns this Web site.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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