Exclusive: Like Marketing, Yahoo’s Customer Advocacy Org Gets Sliced and Diced This Week
As happened last week to its centralized marketing division, Yahoo has broken up its Customer Advocacy organization, with its staff distributed to the various regions and the product unit of the Silicon Valley Internet giant.
Both execs — who were hired by fired CEO Carol Bartz — plan to remain at the company until at least January, sources said.
Russakow, according to his Yahoo bio, has had “global responsibility for all of Yahoo!’s customer support functions, including audience, small business, ad operations, and search network quality.” He came to Yahoo from previous jobs at Symantec and Adobe.
Interim CEO Tim Morse sent a memo to employees about the change, noting Russakow is looking for his next opportunity, using much the same language as Steele used in her internal email.
The moves are interesting, given Yahoo’s current effort to find a new strategy, which includes a possible sale of all or parts of the company. But there is also a strong sentiment within the company to reorganize around strengthening its advertising platform and products.
I have a call into Yahoo PR for comment (but let’s assume I am accurate about this, shall we?).
More, obviously, to come.