Ina Fried

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Confirmed: Urban Airship Buying SimpleGeo

Mobile developer notification service Urban Airship confirmed on Monday that it is buying Jay Adelson’s SimpleGeo in an all-stock deal.

“Companies should not have to rely on a fragmented and unwieldy mix of tools that only deliver part of what is needed to understand how people are interacting with their brand on mobile,” Urban Airship CEO Scott Kveton said in a statement. “We’ve been working with SimpleGeo for months now and knew that putting the two companies together would create a powerhouse as a one-stop-shop for developers and marketers to build, monetize and measure the success of their apps in the ecosystem.”

Adelson, who had been SimpleGeo’s chief executive, will serve as a strategic advisor to Urban Airship, as will SimpleGeo executives Matt Galligan, Rob Bailey and Joe Stump.

Urban Airship will maintain SimpleGeo’s San Francisco offices and expand both there and at its Portland, Ore., headquarters.

Word of the deal was first reported earlier on Monday by Michael Arrington on his Uncrunched blog.


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