Kara Swisher

Recent Posts by Kara Swisher

Jawbone Debuts UP, Which Tracks, Well, You (Video)

Jawbone, the San Francisco mobile products company famous for its Jawbone mobile headsets and Jambox wireless speakers, today introduced its latest offering, called UP.

The company had previously shown off the small $99 wristband and its accompanying Apple iPhone application, which track a user’s daily activity, sleep patterns and eating habits. Incorporating motion sensors and social elements, UP will be available to consumers on Nov. 6.

Jawbone said it is making the move into the sector because “global health is on a disturbing and rapid decline.” Hence, UP, which is aimed at making people aware of how they move through the world (or not).

The consumer electronics company had raised another $70 million in funding earlier this year.

The wristband was designed, as usual for Jawbone, by Yves Behar, and comes in three sizes and numerous colors.

Here is a video about UP that I did last week at Jawbone offices with founder and CEO Hosain Rahman and the company’s software head, Jeremiah Robison:


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