Liz Gannes

Recent Posts by Liz Gannes

Zwiggo Is a Collaboration Platform for Consumers, Not Businesses

Between online collaboration software for businesses (such as Asana, which launched today) and personal productivity apps, is there an opportunity for someone to make a social toolset for personal groups? That’s what a new service called Zwiggo will offer — and it’s also launching today.

People who want to plan a road trip or organize a book group can ask their friends to join a Zwiggo group and it will last as long as needed for that specific purpose and gathering of people.

Zwiggo is an independent alternative to Facebook Groups that’s also somewhat similar to other tools like Fridge (acquired by Google and no longer available) and Orchestra (a social to-do list app). The company has set itself up as a platform where users create a public or private group and then add apps like chat, calendars, photos, maps and decision making. Other people can also make new apps through a Zwiggo API.

That sounds like an awful lot to bite off for a start-up — and Zwiggo is a tiny one. The entire platform was built by Amsterdam-based Maurice Sykkink with the help of a couple designers, a few app developers and a co-founder who writes copy or whatever else needs doing. Sykkink said he’s not trying to raise or make money yet — he first wants to see if people like what he’s doing.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus