Peter Kafka

Recent Posts by Peter Kafka

YouTube Content Guy Robert Kyncl Expands His Portfolio

YouTube is busy striking and announcing content deals, but it has found time to promote the guy who’s in charge of all of that. Robert Kyncl, who came over from Netflix a year ago to help Google’s video site reach out to Hollywood, has gotten a bump up, and is now reaching out to the music labels, too.

Google won’t comment on his promotion, and people I’ve talked to who know about the site’s org chart aren’t sure whether it’s formally considered a promotion. But here’s the gist: Kyncl, who used to report to Global Head of Content Dean Gilbert, now reports directly to YouTube CEO Salar Kamangar. Chris Maxcy, who handles music partnerships and deals like Google’s linkup with Vevo, now reports to Kyncl instead of Gilbert.

Gilbert is still onboard, but I’m told his role is now more “operationally focused.”

Meanwhile, for a quick summary of what Kyncl has been up to over the last 12 months, see last month’s rollout of YouTube’s “channels” strategy, or today’s Disney tie-up.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work