Peter Kafka

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YouTube Content Guy Robert Kyncl Expands His Portfolio

YouTube is busy striking and announcing content deals, but it has found time to promote the guy who’s in charge of all of that. Robert Kyncl, who came over from Netflix a year ago to help Google’s video site reach out to Hollywood, has gotten a bump up, and is now reaching out to the music labels, too.

Google won’t comment on his promotion, and people I’ve talked to who know about the site’s org chart aren’t sure whether it’s formally considered a promotion. But here’s the gist: Kyncl, who used to report to Global Head of Content Dean Gilbert, now reports directly to YouTube CEO Salar Kamangar. Chris Maxcy, who handles music partnerships and deals like Google’s linkup with Vevo, now reports to Kyncl instead of Gilbert.

Gilbert is still onboard, but I’m told his role is now more “operationally focused.”

Meanwhile, for a quick summary of what Kyncl has been up to over the last 12 months, see last month’s rollout of YouTube’s “channels” strategy, or today’s Disney tie-up.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”