Social Shopping Engine The Fancy Raises $10 Million From French Fashion Giant PPR

The Fancy, one of a slew of start-ups trying to marry shopping with social … stuff, has found a deep-pocketed fan. French fashion conglomerate PPR — the people behind brands like Gucci and Alexander McQueen — is pouring $10 million into the start-up, reports Betabeat. Here’s a reminder, from a year ago, about what founder Joe Einhorn is trying to do.