Peter Kafka

Recent Posts by Peter Kafka

Yahoo, Microsoft, AOL Formally Announce Ad Pact

Yahoo, Microsoft and AOL have formally announced the joint ad-selling pact they first began pitching six weeks ago. The non-exclusive deal allows each company to sell the others’ “premium non-reserved online display inventory”, and is meant to combat both Google as well as ad networks that currently resell some of the trios’ ads. For more background, consult the story we wrote about this in September.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google