Yahoo, Microsoft, AOL Formally Announce Ad Pact
Yahoo, Microsoft and AOL have formally announced the joint ad-selling pact they first began pitching six weeks ago. The non-exclusive deal allows each company to sell the others’ “premium non-reserved online display inventory”, and is meant to combat both Google as well as ad networks that currently resell some of the trios’ ads. For more background, consult the story we wrote about this in September.
