Peter Kafka

Recent Posts by Peter Kafka

Yahoo, Microsoft, AOL Formally Announce Ad Pact

Yahoo, Microsoft and AOL have formally announced the joint ad-selling pact they first began pitching six weeks ago. The non-exclusive deal allows each company to sell the others’ “premium non-reserved online display inventory”, and is meant to combat both Google as well as ad networks that currently resell some of the trios’ ads. For more background, consult the story we wrote about this in September.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”