Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Amazon Adds a Cloud Data Center in Oregon

Amazon Web Services, the Web retailer’s for-hire cloud computing unit, said today that it has opened a new data center in Umatilla, Oregon. The company is the latest on a growing list that includes Google and Facebook to locate a data center in Oregon. Amazon says customers who host their services at this data center will pay 10 percent less than they would at Amazon’s data centers in California and Virginia.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web