Liz Gannes

Recent Posts by Liz Gannes

New Delicious Buys Competitor That Disparaged Its Redesign

Criticizing your famous deep-pocketed competitors is usually just a way to get attention. But for Trunk.ly, a self-promoting blog post critique of the YouTube co-founders’ recent revamp of Delicious turned out to be pretty lucrative.

That’s because AVOS today announced it is buying Trunk.ly “to accelerate link-saving and searching capabilities in Delicious,” said AVOS CEO Chad Hurley.

Trunk.ly is a two-man Australian social bookmarking start-up that earlier this fall flagged AVOS’ relaunched Delicious as “one step forward, two steps back.” (They weren’t the only ones being critical; many users were up in arms about lost features and underwhelming new stuff after AVOS took Delicious over from Yahoo.)

Trunk.ly, which was founded just under a year ago, will be shut down over the next two months and its co-founders will apply their know-how to Delicious.

Here’s the relevant portion of the critical blog post from September by Trunk.ly’s Alex Dong:

Two steps back

1) The main way to get links into delicious is still via bookmarklet. Given the high ratio of people using facebook and twitter, why should I manually bookmark a link if I have already retweeted it? Or liked it in my little walled garden?

Trunk.ly provides 10+ connectors into popular social networks. Setup once and links will start coming in automatically.

2) Lack of a solid social search. The playlist for the web is a great concept but will your interior “design” tag mean the same as my software “design” tag? Tagging as a device to build a taxonomy starts to collapse when people use same tag for different things. Quora solves this problem quite well by labouring out a taxonomy of its own.

Trunk.ly provides a search interface so essentially you have your own google for your links as well as your friends. There’s no need to tag – you can if you want, but you don’t have to in order to create value.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik