Big Fish’s Mystery Case Files Has Been Played by Millions — But It’s Not a Hit

Seattle-based Big Fish, the developer of casual games for PC and mobile, will launch its eighth episode of the franchise Mystery Case Files around Thanksgiving.

The latest title in the adventure series will be called Escape From Ravenhearst, and even though its arrival is highly anticipated, the company doesn’t consider it to be one of its big hits.

That’s because Big Fish doesn’t really have one clear hit.

Mystery Case Files has been played by 100 million people on the PC over the past two years, but the game series can’t really be considered a hit, because it did not generate more than 2 percent of the company’s overall revenue.

In fact, not one of the company’s other approximately 300-plus titles released each year made up a greater percentage, according to a spokesperson.

For comparison’s sake, look at pop-culture phenomenon Angry Birds, which has been downloaded 500 million times. And then there’s Zynga, the top game maker on Facebook. It reported that at one point last year, three of its titles — Mafia Wars, FarmVille and Zynga Poker — comprised 32 percent, 29 percent and 20 percent of its online game revenue, respectively.

If you want to play Ravenhearst, expect to pay for it and then download it to your PC.

Mystery Case Files, which uses dark graphics and rich storytelling, will cost $14 to those who subscribe to the Big Fish game portal, and $20 for non-subscribers. (Note: Not all of the 100 million players paid for the games, since there’s the option to try before you buy.)

Here’s the company’s trailer for the game:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus