Peter Kafka

Recent Posts by Peter Kafka

“Oops”: Rick Perry’s Viral Classic Hits a Million Views Overnight

What will the viral video guys track once the Republican primaries are over? But yes, for the record: Rick Perry’s on-stage brain leak last night has quickly become one of the Web’s biggest hits.

Visible Measures says it has attracted more than 1 million views since last night. I can tell you with almost clinical precision that his debate gaffe occurred around 10:18 pm Eastern time, because it was all over Twitter as soon as it left — or didn’t leave — his mouth.

Still, it’s not Perry’s biggest Web video hit (yet). Visible Measures reminds us that his first big campaign ad racked up more than 2 million views earlier this fall.

Meanwhile, for ad/tech/biz types: Note that the moment occurred on CNN’s broadcast, but YouTube attributes the bulk of the views to Huffington Post co-founder Jonah Peretti’s BuzzFeed, which got the clip up with alacrity. [Ugh. As Ethan Mandel notes, this was actually CNBC's broadcast -- easy enough to spot had I been paying attention -- and now CNBC has removed this particular version. Still easy enough to find on YouTube, though.]


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus