Many Outlets, One Voice
When it comes to social media, franchisers are making sure their franchisees speak with one voice.
Lots of businesses are putting together social strategies. But franchisers face unique problems, since they’re made up of multiple units. Without an overall company policy, franchisees may adopt different online approaches, potentially causing confusion for consumers.
So, franchisers are implementing systemwide strategies and policies on what to post and how to react to company-related chatter. In some cases, they monitor social-media traffic and jump in to resolve disputes or answer complaints about outlets.
