Wrapp Ties Up Another $5.5 Million for Play on Gift Cards

Social gifting company Wrapp has raised $5.5 million in a first round of funding. The Swedish company, which is planning to expand to the U.S. and the U.K., has created a way for people to easily give gift cards to their friends through Facebook, where mutual acquaintances can contribute additional funds. The round was led by Atomico.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google