Wrapp Ties Up Another $5.5 Million for Play on Gift Cards

Social gifting company Wrapp has raised $5.5 million in a first round of funding. The Swedish company, which is planning to expand to the U.S. and the U.K., has created a way for people to easily give gift cards to their friends through Facebook, where mutual acquaintances can contribute additional funds. The round was led by Atomico.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus