Wrapp Ties Up Another $5.5 Million for Play on Gift Cards

Social gifting company Wrapp has raised $5.5 million in a first round of funding. The Swedish company, which is planning to expand to the U.S. and the U.K., has created a way for people to easily give gift cards to their friends through Facebook, where mutual acquaintances can contribute additional funds. The round was led by Atomico.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald