Benchmark Leads Investment in Online Stationery Site Minted

Online stationery store Minted has secured $5.5 million in a second round of venture funding today. The round was led by Peter Fenton of Benchmark Capital, with IDG Ventures and Menlo Ventures, Marissa Mayer of Google and Jeremy Stoppelman of Yelp also participating. The capital will be used for recruiting and for new product lines. Minted is focused on printing custom greeting cards, wedding cards and other paper products, sourced from a community of independent graphic designers.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web